Paid Media Manager ID-1436
Join the SEV Laser Team!
At SEV Laser, we pride ourselves on being a leader in the laser hair removal industry, committed to delivering exceptional results and an outstanding experience for our clients. With a focus on advanced technology and personalized care, we provide a range of aesthetic services that empower individuals to feel confident in their skin.
Our team is made up of skilled professionals who are passionate about what they do. We cultivate a supportive and collaborative work environment where creativity and innovation are encouraged. We believe that our employees are our greatest asset, and we invest in their growth through ongoing training and development opportunities.
Join our Team!
SEV is the nation's leading destination for boutique beauty treatments, specializing in laser hair removal and aesthetics. With our growing national presence, we're reshaping the beauty industry and sparking confidence through results-driven treatments rooted in affordability, transparency, and trust.
Becoming a Team Member:
We seek a data-driven, creative, and strategic Paid Media Manager to lead our digital advertising efforts across all performance channels. This role is responsible for managing full-funnel paid media campaigns focusing on customer acquisition, retention, and brand growth. The ideal candidate is passionate about beauty, thrives in a fast-paced environment, and brings proven experience scaling paid media strategies for DTC brands.
Responsibilities:
- Campaign Strategy & Execution: Plan, execute, and optimize paid media campaigns across platforms, including Meta, Google Ads, YouTube, TikTok, and emerging channels.
- Affiliate Program Management: Manage and grow SEV’s affiliate marketing program, identifying new partners, overseeing onboarding, and optimizing performance-based collaborations.
- Performance Analysis: Analyze campaign performance, identifying insights and opportunities to improve ROAS, CAC, and overall media efficiency.
- Media Buying: Manage daily budgets, bidding strategies, and A/B testing to drive cost-effective performance across platforms.
- Creative Collaboration: Partner with internal design and content teams to develop compelling ad creatives aligned with brand guidelines and campaign goals.
- Full-Funnel Optimization: Build and optimize campaigns across the customer journey—from awareness to conversion—ensuring seamless user experiences.
- Attribution & Reporting: Track and report on campaign metrics using tools such as Google Analytics, Meta Ads Manager, and Klaviyo, providing insights and recommendations for future campaigns.
- Media Management: Manage relationships with any external media partners, ensuring alignment on goals and deliverables.
- Trend & Platform Monitoring: Stay ahead of digital media trends and emerging platforms, testing new channels and tactics to drive innovation.
Skills & Qualifications:
- 5+ years of experience in paid media, growth marketing, or digital advertising, with direct experience managing affiliate programs, preferably in the beauty, wellness, or DTC space.
- Proven track record of managing paid social, search, display, and affiliate campaigns with measurable success.
- Strong understanding of KPIs such as CAC, ROAS, CTR, and LTV, and the ability to tie them to larger business goals.
- Proficiency with platforms such as Meta Ads Manager, Google Ads, Google Analytics, TikTok Ads Manager, affiliate programs, and performance dashboards.
- Analytical mindset with experience in reporting, testing strategies, and budget allocation.
- Strong project management and communication skills; able to thrive cross-functionally in a collaborative team environment.
Scheduling Requirements:
- Must be available to work 40 hours a week
- Including weekends and Holidays.
- Must be available to work from 9:30am-7:30pm each day.
- Los Angeles based candidates preferred, remote position will be considered.
Perks & Benefits:
- Discounts on all services offered
- Flexible scheduling
- Medical, Dental & Vision Insurance
- 401(k)
The pay range for this role is:
85,000 - 85,000 USD per year(HQ)
