Sr. Manager, Demand Generation ID-11434

About You

 

Things You’ll Do

  • Develop and execute demand generation strategies to drive qualified leads and pipeline for the Sales team, balancing PLG and SLG motions.

  • Lead the Lifecycle Marketing team, optimizing nurture programs, conversion strategies, and retention efforts.

  • Build and run Account-Based Marketing (ABM) programs, working with Sales and BDR teams to engage and convert strategic accounts.

  • Partner with the Performance Marketing team to align on paid campaigns, ensuring they support demand generation and pipeline goals.

  • Use data and insights to optimize performance, running experiments and iterating on campaigns to improve conversion rates and efficiency.

  • Collaborate with Revenue Operations to ensure accurate tracking of MQLs, SQLs, pipeline contribution, and revenue attribution.

  • Create a culture of experimentation, testing new approaches across email, ABM, webinars, content marketing, and lifecycle strategies.

  • Lead and mentor the Demand Generation and Lifecycle teams, ensuring alignment, clarity, and execution against key objectives.

  • Advocate for marketing’s role in revenue generation, ensuring demand gen efforts align with Sales and company-wide growth priorities.

     

How to Apply

At Zapier, we believe that diverse perspectives and experiences make us better, which is why we have a non-standard application process designed to promote inclusion and equity. We're looking for the best fit for each of our roles, regardless of the type of companies in your background, so we encourage you to apply even if your skills and experiences don’t exactly match the job description. All we ask is that you answer a few in-depth questions in our application that would typically be asked at the start of an interview process. This helps speed things up by letting us get to know you and your skillset a bit better right out of the gate. Please be sure to answer each question; the resume and CV fields are optional.

Education is not a requirement for our roles; however, if you receive an offer, you will need to include your most recent educational experience as part of our background check process.

After you apply, you are going to hear back from us—even if we don’t see an immediate fit with our team. In fact, throughout the process, we strive to never go more than seven days without letting you know the status of your application. We know we’ll make mistakes from time to time, so if you ever have questions about where you stand or about the process, just ask your recruiter!

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

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When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

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The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

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This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...