Note: The job is a remote job and is open to candidates in USA. Cotiviti is seeking a Senior HubSpot Campaign Manager to execute, manage, and optimize B2B demand generation campaigns with a focus on HubSpot. The role involves building and refining campaigns, collaborating with various teams, and ensuring operational excellence in marketing automation.
Responsibilities
• Own the end-to-end execution of B2B demand generation campaigns within HubSpot, including email, nurture, lifecycle, and account-based programs
• Build, launch, and optimize multi-channel campaigns across email, landing pages, forms, workflows, and CRM integrations
• Create and maintain scalable workflows, nurture streams, lead routing, scoring, and automated programs that support marketing and sales alignment
• Serve as a HubSpot campaign architect, ensuring campaigns are built to scale and adhere to best practices
• Partner with Product Marketing to translate campaign strategy into technically sound, executable programs
• Ensure clean, consistent campaign setup standards across the organization
• Design and manage automation that improves lead flow, lifecycle management, and campaign performance
• Continuously optimize segmentation, targeting, and personalization within HubSpot
• Troubleshoot campaign issues, resolve operational bottlenecks, and improve time-to-launch
• Maintain documentation and best practices for campaign operations and automation
• Serve as a key operational partner for webinars and virtual events, supporting campaigns powered by ON24
• Build and manage webinar-related campaign assets in HubSpot including registration pages, confirmation emails, reminders, and post-event nurture
• Act as a backup operator for ON24-supported webinars, stepping in as needed to support live execution and issue resolution
• Partner closely with Events and Product Marketing teams to ensure webinars are operationally sound and aligned to pipeline goals
• Monitor campaign health and performance inside HubSpot, adjusting workflows, targeting, and messaging to improve engagement and conversion
• Track key campaign metrics including delivery, engagement, and conversion
• Collaborate with Marketing, Revenue Ops, Performance Analytics, BDRs, and Sales to ensure campaign data integrity
• Use insights to recommend improvements that drive revenue impact, with a focus on execution and optimization over pure reporting
• Act as a trusted partner to Product Marketing, Performance Analytics, BDRs, Sales, and Revenue Operations
• Ensure campaigns are aligned to GTM motions, account strategies, and revenue priorities
• Support enablement and training to ensure HubSpot is leveraged effectively across teams
• Complete all responsibilities as outlined in the annual Performance Plan
• Complete all special projects and other duties as assigned
• Must be able to perform duties with or without reasonable accommodation
Skills
• Bachelor's degree in Marketing, Business, Analytics, or related field (Master's a plus)
• 7+ years of experience in marketing operations, Campaign Operations, or Demand Generation Operations
• Advanced, hands-on experience (at least 5+ years of hands-on HubSpot experience) building and executing campaigns in HubSpot (beyond basic administration or implementation)
• Proven ability to design and manage workflows & automation, nurture programs, campaigns and lifecycle stages, lead routing and scoring models
• Strong understanding of B2B SaaS demand generation and revenue funnel operations
• Comfortable managing multiple campaigns and deadlines in a fast-paced environment
• Experience partnering with Marketing and GTM teams to operationalize strategy
• Comfortable supporting webinar and virtual event execution, including serving as a backup for ON24-powered events as needed
• Experience in healthcare, healthcare technology, or B2B SaaS
• Experience supporting ABM and account-based campaign execution
• Familiarity with ON24 or similar webinar platforms (Zoom Webinars, GoToWebinar, etc.)
• HubSpot certifications (Marketing Hub, Automation, Reporting)
• Experience working with Demandbase or other ABM platforms
Benefits
• Medical
• Dental
• Vision
• Disability
• Life insurance coverage
• 401(k) savings plans
• Paid family leave
• 9 paid holidays per year
• 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti.
Company Overview
• Cotiviti enables healthcare organizations to deliver better care at lower cost through advanced technology and data analytics that improve the quality and sustainability of healthcare in the United States. It was founded in 1979, and is headquartered in South Jordan, UT, US, with a workforce of 5001-10000 employees. Its website is
Company H1B Sponsorship
• Cotiviti has a track record of offering H1B sponsorships, with 165 in 2025, 118 in 2024, 90 in 2023, 102 in 2022, 72 in 2021, 67 in 2020. Please note that this does not guarantee sponsorship
